Wayfinding for Shopping Malls & Retail | Galleria Al Maryah
The Client
As a world-renowned tourist attraction, the billion-dollar Galleria Al Maryah mall located at the center of Al Maryah Island in Abu Dhabi, holds the distinction of being Abu Dhabi’s Largest Mall, as well as a focal point of technology and shopper/visitor experience. Known world-wide for holding events such as Abu Dhabi’s “Festival of Lights,” and housing hundreds of stores, theatres, and tourist attractions, the impressive facility helps to cement Abu Dhabi as an epicenter of culture and tourism.
The Challenge
The Galleria mall covers 2.7 million sq. ft. and has more than 500 stores, meaning a typical guest experience could take an entire day of roaming freely from restaurants and cafés, to theatres special events and unique entertainment hubs.
To enhance Galleria Al Maryah’s reputation for being more than just another shopping mall, the facility’s ownership was seeking to set a new standard shopper experience with the world’s best technology. Helping millions of visitors with simplified navigation of such a massive facility would require a scalable digital wayfinding solution that could be used in a variety of ways.
Highlights & points of interest of the Galleria Al Maryah experience include:
- 2.7 million sq. ft. & with 500+ stores
- 21-screen IMAX VOX cinema
- A public library
- Rooftop parks
- Health clubs
- Hotels & residential units in two high rise towers
- Waterfront shopping
- Full service food market
The Solution
22Miles interactive wayfinding kiosks, mobile & custom user experiences, and augmented reality were implemented across the entire facility. Visitors can enjoy instant navigation to all of Galleria Al Maryah’s points of interest through 80+ kiosks, or on their mobile phones.
Admins can generate revenue while increasing user engagement by displaying advertisements for food, events, stores, and other onsite amenities on digital screens. The 22Miles CMS also allows real-time tracking and analyzing button clicks and other screen engagements for kiosk and mobile. Galleria’s addition of augmented reality wayfinding, and a unique “Find my car” feature, ensure that the facility’s reputation as a one of a kind regional experience is validated.
The infusion of 22Miles technology includes:
- 80+ interactive wayfinding touchscreens
- 3D wayfinding with 4k definition
- 7 floors of amenities with over 700 points of interest
- Custom multi-touch mapping capability with ‘Pinch-and-zoom’ 360-degree rotations
- Unique ‘Find My Car’ feature with sensor technology
- Custom UX for near virtual reality user experience
- Admin ability to control, create, and customize digital screen content
“Visitors from all over the world visit Galleria Al Maryah for its boutiques, top fashion stores, cuisine, and outdoor open-air entertainment venues. With a massive international attraction of this size, a top tier wayfinding and digital screens component is essential, as trying to find your way around a mall of this size without technology would be a challenge. The 22Miles platform, was a great fit for what Galleria’s owners envisioned their visitor experience to be.”
– Tomer Mann , 22Miles EVP
The Results
Unified Wayfinding & Digital Experience
Galleria Al Maryah’s ownership had a vision of completing an experience for shoppers and world travelers, whether visiting for business or pleasure. Working with 22Miles and Dubai-based partner AIMS who provided local support, design, and all system integration, they were able to curate that unique experience for every type of guest.
From an administrative standpoint, the system allows for growth and keeps the process of editing content and destinations, plus managing advertising revenue, all synergized within one easily manageable digital signage CMS.
“While we started the conversation with Interactive 3D wayfinding kiosks, as we started really digging into how we could make Galleria Al Maryah’s visitor journey memorable, features like ‘Find-My-Car’ and some of our newest innovations such as Augmented Reality with image recognition, all came to the forefront, and the results speak for themselves.”
Contact us for a quote or call us at (408) 933-3000 to discuss your project.
Wayfinding for Shopping Malls & Retail Facilities
22Miles interactive wayfinding, digital signage, video walls, and mobile experience solutions can be found within some of the world’s premiere shopping facilities , sports arenas, and large scale convention centers, casinos, including
- Royal Hawaiian
- Okada Casino Manila
- Rocket Mortgage Fieldhouse Arena (Home of the Cleveland Cavaliers)
- Orange County Convention Center
Read the full Galleria Al Maryah blog here
Why choose 22Miles?
22Miles empowers organizations to create immersive visitor and guest experiences that allow your facility to stand out with a unique journey that both guides, informs, and inspires.
Our solutions help orient visitors via interactive screens, kiosks, video walls, and mobile applications. We work with you, providing outstanding customer support and project management to see your vision to fruition.
To get a quote for your facility, click here to contact us
or call us at (408) 933-3000 to discuss your project.
