John F. Kennedy Airport in New York is twice the size of Madison Square Garden. The American Airlines Terminal 8 processes 1,600 people an hour. Developing a solution that made it easier for travellers to locate destinations easily was their goal. They wanted to create an experience for travellers that was innovative and efficient. After deciding that digital signage be needed to improve wayfinding and better share information, Westfield selected 22Miles Digital Signage and Wayfinding for its digital signage software platform.

A better travelling experience. Since deployment, the wayfinding kiosks have totalled over one million interactions.

Using the built-in search function travellers can view flight information browse through retail shops, locate dinning options, and learn more about the Admirals Club, baggage claims, locate bathrooms, and view transportation information.

To enhance the travelling experience further a “Send to Mobile” option was added which can send turn-by-turn directions and information directly to your mobile device.

To improve gate wayfinding, a boarding pass barcode scanner was added. Once scanned a digital wayfinding route is automatically generated.

“The inviting, accessible digital directories are one of the ways we engage with travellers to create a more efficient journey. We’re making the physical and digital airport experience unique and customizable for every customer.”

– Dominic Low, Executive Vice President