Augmented reality transforms the way data is promoted and viewed. With the 22Miles 3D wayfinding mobile app and AR plug-in, when a user enters a retail store, the app recognizes a print catalog and delivers super-imposed content to the user’s mobile screen. That could include virtual animations such as pop-ups, spaceships, talking coupons, or live floating ratings placed within the store’s environment, all based on the store’s catalog. AR technology can also enhance space utilization by highlighting specific huddle rooms or landmarks. The user uses computer vision technology to scan for open rooms or additional live data. The AR experience provides a real-world design with positioning and notifications that brings users squarely into the future. With computer vision implemented, visual cues for wayfinding appear in real-time and float on a mobile screen with AR pins, communicating distance to destination, rerouting, and promotional content as a spatial-based positioning system. The technology enables any landmark, SKU, or sign to become an image-recognition AR pin.